Skip to content
In The Kibble
My dogs
PRODUCT LINE

Instinct Be Natural

A line from Instinct

RECIPES REVIEWED
5
AVG PROTEIN, DM
28.0%
AVG STARCH
39%
FDA RECALLS
2
LINE REVIEW

The Instinct Be Natural Line, Reviewed

5 recipes, read label by label

Be Natural is a line of five kibbles built around grain. Each recipe opens with a named meat or fish, then chicken meal, then a mix of barley, oatmeal, brown rice or sorghum. Chicken and fish appear in all five recipes, turkey in three, lamb in two and beef in one, so none of them is a single animal protein food.

The recipes sit close together. Protein runs from 25% to 26% as fed, fat from 14% to 18%, and estimated starch from 37% to 40%. Calories range from 418 to 468 kcal per cup, with the Puppy recipe at the top. None of the five contains peas, lentils or potato.

Against the catalog average for kibble, the line averages a little less protein (25.2% vs 26.9%), a little more estimated starch (38.5% vs 37.4%) and more calories per cup (433 vs 395). The trade-off is a grain based kibble that packs more calories per cup and has moderate protein, with chicken in every bag.

A GOOD FIT FOR
  • Owners who want grain in the bowl and no peas or lentils
  • Owners who want a calorie dense kibble at 418 to 468 kcal per cup
  • Households feeding one line from puppy through adult
WORTH KNOWING
  • Every recipe contains chicken and fish, including the beef, lamb and salmon recipes.
  • All five recipes include grain, and none contains peas, lentils or potato.
  • Every recipe is above the kibble catalog average of 395 kcal per cup.

Instinct Be Natural Kibble 5 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Real Lamb & Oatmeal Recipe 26% 15.5% 37.5% 418 Lamb, Chicken Meal, Oatmeal
Real Chicken & Brown Rice Recipe 25% 14% 40% 428 Chicken, Chicken Meal, Barley
Real Beef & Barley Recipe 25% 15% 39% 429 Beef, Chicken Meal, Barley
Real Salmon & Brown Rice Recipe 25% 15% 39% 423 Salmon, Chicken Meal, Oatmeal
Puppy Real Chicken & Brown Rice Recipe 25% 18% 37% 468 Chicken, Chicken Meal, Barley
Line average 25.2% 15.5% 38.5% 433

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Real Lamb & Oatmeal Recipe

26% protein · 15.5% fat · 37.5% starch · 418 kcal/cup · All Life Stages

Fewest calories in the line

Lamb leads this recipe, followed by chicken meal, oatmeal, barley and sorghum, and at 26% it has the most protein in the line. It also has the fewest calories at 418 kcal per cup, which suits owners who want a lamb kibble with a slightly lower calorie count.

Full review of Real Lamb & Oatmeal Recipe

Real Chicken & Brown Rice Recipe

25% protein · 14% fat · 40% starch · 428 kcal/cup · All Life Stages

Least fat in the lineMost starch in the line

This adult chicken recipe has the least fat in the line at 14% and the most estimated starch at 40%, with barley and sorghum right after the chicken. It also includes turkey and fish and suits owners who want the lowest fat level in this line.

Full review of Real Chicken & Brown Rice Recipe

Real Beef & Barley Recipe

25% protein · 15% fat · 39% starch · 429 kcal/cup · All Life Stages

Only kibble here with beef

The only Be Natural kibble with beef, which leads an ingredient list that continues with chicken meal, barley, oatmeal and brown rice. It carries four animal proteins (beef, chicken, turkey and fish) at 25% protein and 15% fat, for owners looking for a beef recipe.

Full review of Real Beef & Barley Recipe

Real Salmon & Brown Rice Recipe

25% protein · 15% fat · 39% starch · 423 kcal/cup · All Life Stages

Salmon leads this recipe, and it has the shortest list of animal proteins in the line: just fish and chicken, with no turkey. At 25% protein, 15% fat and 423 kcal per cup, it suits owners who want a fish first kibble with fewer animal sources.

Full review of Real Salmon & Brown Rice Recipe

Puppy Real Chicken & Brown Rice Recipe

25% protein · 18% fat · 37% starch · 468 kcal/cup · Puppy

Most fat in the lineLeast starch in the lineMost calories in the line

The only recipe in the line sold for puppies, it has the most fat at 18%, the most calories at 468 kcal per cup and the least estimated starch at 37%. Its animal proteins are chicken, fish and lamb, with no turkey, which suits owners raising a puppy.

Full review of Puppy Real Chicken & Brown Rice Recipe

Questions About Instinct Be Natural

Is Instinct Be Natural grain free?

No. All five recipes contain grain, such as barley, oatmeal, brown rice or sorghum. None of them contains peas, lentils or potato.

Which Instinct Be Natural recipe has the most protein?

Real Lamb & Oatmeal Recipe has the most protein at 26%. The other four recipes, including Real Beef & Barley and Real Salmon & Brown Rice, are at 25%.

Is there a chicken free Instinct Be Natural recipe?

No. Chicken meal is the second ingredient in every recipe, including Real Beef & Barley, Real Salmon & Brown Rice and Real Lamb & Oatmeal.

All recipes

5 foods matched · newest first
DEEP DIVE

Inside The Instinct Be Natural Range

Across 5 recipes we review

Protein runs lower than the average kibble we review (28.0% vs 30.1% on a dry matter basis).

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

0% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,215 foods we review

Protein, dry matter 28% 28% to 29%
15%site avg 30%50%
Fat, dry matter 17% 16% to 20%
5%site avg 18%30%
Starch, as fed 39% 37% to 40%
10%site avg 38%60%
Kcal per cup 433 418 to 468
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Chicken 100% 56%
Fish 100% 35%
Turkey 60% 20%
Lamb 40% 14%
Beef 20% 20%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages4
  • Puppy1
BREED SIZE
  • All Breeds5
RECALL HISTORY // INSTINCT

2 FDA Recalls On Record

JUL 24, 2015
SALMONELLA

Instinct® Raw Chicken Formula for dogs

FEB 15, 2013
PLASTIC PIECES

Pet food

See the recall log

LINE VS LINE

Be Natural Compared With Other Instinct Lines

Keep In The Know,
Know What's In The Bowl

The In the Kibble newsletter. Useful emails for dog owners: what we find inside dog food, how to feed well, and a heads-up when a food is recalled.
DOUBLE OPT-IN // ONE CLICK TO STOP // NEVER SHARED