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PRODUCT LINE

Instinct Original

A line from Instinct

RECIPES REVIEWED
16
AVG PROTEIN, DM, KIBBLE
40.1%
AVG STARCH, KIBBLE
24%
FDA RECALLS
2
LINE REVIEW

The Instinct Original Line, Reviewed

16 recipes, read label by label

Instinct Original is a grain-free line built on recipes that lead with meat, fish or a meat broth. It comes in kibble, wet food, toppers and one freeze-dried recipe. Every recipe except the freeze-dried Pollock Bites contains peas or lentils, and none lists potato.

The six kibbles run from 34.5% to 37.5% protein (as fed) and 21.5% to 26% estimated starch, against a catalog kibble average of 26.9% protein and 37.4% starch. They average 509 kcal per cup against a catalog average of 395. Kibble proteins include fish, chicken, turkey, egg, beef, rabbit and duck. The five wet recipes span 8.5% to 11.5% protein, above the 8.3% wet average. The four toppers sit at 8% to 9% protein, below the 18.4% topper average, and the Pollock Bites show 39% protein and 11% starch against freeze-dried averages of 42.1% and 13.2%.

The trade-offs: owners avoiding legumes have one choice here, the Pollock Bites. The kibbles are calorie dense, so portions need careful measuring. The Small Breed Chicken, Rabbit and Duck kibbles are marked discontinued, which narrows the kibble choice to beef, chicken and salmon.

A GOOD FIT FOR
  • Owners seeking kibble with lower estimated starch than catalog average
  • Owners who want grain-free food and accept peas or lentils
  • Small dogs, with two wet recipes sold for small breeds
WORTH KNOWING
  • Every recipe except the freeze-dried Pollock Bites contains peas or lentils, and no recipe lists grain or potato.
  • The Small Breed Chicken, Rabbit and Duck kibbles are marked discontinued.
  • The toppers list broth as the first ingredient and show 8% to 9% protein, under the 18.4% catalog topper average.

Instinct Original Kibble 6 recipes

Recipe Protein Fat Starch Kcal / cup First ingredients
Grain-Free Recipe with Real Salmon 37.5% 21% 21.5% 537 Salmon, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish), Peas
Grain-Free Recipe with Real Chicken 37% 20% 24% 499 Chicken, Chicken Meal, Peas
Grain-Free Recipe with Real Rabbit 36.5% 20.5% 23.5% 524 Rabbit, Salmon Meal, Menhaden Fish Meal
Grain-Free Recipe with Real Beef 36% 20.5% 24.5% 508 Beef, Chicken Meal, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish)
Small Breed Grain-Free Recipe with Real Chicken 35% 19.5% 26% 476 Chicken, Chicken Meal (source of Glucosamine and Chondroitin Sulfate), Chickpeas
Grain-Free Recipe with Real Duck 34.5% 20.5% 26% 510 Duck, Chicken Meal, Peas
Line average 36.1% 20.3% 24.3% 509

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Grain-Free Recipe with Real Salmon

37.5% protein · 21% fat · 21.5% starch · 537 kcal/cup · All Life Stages

Most protein in the lineLeast starch in the lineMost calories in the line

The salmon kibble has the most protein at 37.5%, the least estimated starch at 21.5% and the most calories at 537 kcal per cup. Its proteins are all fish, including white fish meal and menhaden fish meal, suiting dogs fed fish only.

Full review of Grain-Free Recipe with Real Salmon

Grain-Free Recipe with Real Rabbit

36.5% protein · 20.5% fat · 23.5% starch · 524 kcal/cup · All Life Stages

Only kibble here with rabbit

The only kibble here with rabbit, it pairs rabbit with salmon meal, menhaden fish meal and chickpeas, and lists no chicken. Marked discontinued, it shows 36.5% protein, 23.5% estimated starch and 524 kcal per cup, for owners avoiding poultry.

We believe this recipe has been discontinued.

Full review of Grain-Free Recipe with Real Rabbit

Small Breed Grain-Free Recipe with Real Chicken

35% protein · 19.5% fat · 26% starch · 476 kcal/cup · All Life Stages

Fewest calories in the line

Made for small breeds and marked discontinued, this kibble uses chicken, chicken meal, chickpeas and tapioca, with 35% protein and 26% estimated starch. Its 476 kcal per cup is the fewest in the line, suiting small dogs on measured portions.

We believe this recipe has been discontinued.

Full review of Small Breed Grain-Free Recipe with Real Chicken

Grain-Free Recipe with Real Duck

34.5% protein · 20.5% fat · 26% starch · 510 kcal/cup · All Life Stages

Least protein in the lineOnly kibble here with duck

Marked discontinued, the duck kibble lists duck, chicken meal, peas, egg product and turkey meal. Its 34.5% protein is the lowest in the line, with 26% estimated starch and 510 kcal per cup, for owners who want a duck-led kibble.

We believe this recipe has been discontinued.

Full review of Grain-Free Recipe with Real Duck

Instinct Original Wet food 5 recipes

Recipe Protein Fat Moisture Kcal / kg First ingredients
Grain-Free 11.5% 10% 78% -- Beef, Beef Broth, Beef Liver
Food Real Beef Recipe 11.5% 10% 78% -- Beef, Beef Broth, Beef Liver
Food Real Chicken Recipe Grain-Free 9.5% 8.5% 78% -- Chicken, Turkey, Chicken Broth
Food for Small Breed Dogs Real Chicken Recipe Grain-Free 8.5% 4.5% 78% 1,033 Chicken, Chicken Broth, Chicken Liver
Food for Small Breed Dogs Real Beef Recipe 8.5% 4.5% 78% -- Beef, Beef Broth, Beef Liver
Line average 9.9% 7.5% 78% 1,033

All figures as fed, from the guaranteed analysis on each label. Wet food is mostly water, so compare it with other wet food only. Highest in the line is marked in bold, lowest in italics.

Grain-Free

11.5% protein · 10% fat

Sold simply as Grain-Free, this wet recipe lists beef, beef broth, beef liver, ground flaxseed and montmorillonite clay first. Its 11.5% protein and 10% fat tie for the highest in the wet range, for owners wanting a beef and egg can.

Full review of Grain-Free

Food Real Beef Recipe

11.5% protein · 10% fat

The Real Beef Recipe shares its first five ingredients and its 11.5% protein, 10% fat and 3% fiber with the line's plain Grain-Free can. No grain is listed even though the name omits grain-free, which suits owners shopping by the Real Beef name.

Full review of Food Real Beef Recipe

Instinct Original Freeze-dried food 1 recipe

Recipe Protein Fat Starch Kcal / cup First ingredients
Bites for Dogs Pollock Recipe Grain-Free Freeze-Dried 39% 33% 11% -- Pollock, Beef, Beef Liver

All figures as fed, from the guaranteed analysis on each label. Starch is our estimate, since no bag prints it. Highest in the line is marked in bold, lowest in italics.

Instinct Original Toppers 4 recipes

Recipe Protein Fat Moisture Kcal / kg First ingredients
Healthy Cravings Toppers Real Beef Recipe Grain-Free 9% 2% 82% 860 Beef Broth, Beef, Chicken
Healthy Cravings Toppers Real Lamb Recipe 8.5% 5% 82% -- Lamb Broth, Lamb, Beef
Healthy Cravings Toppers Real Salmon Recipe 8.5% 3.5% 82% -- Salmon Broth, Salmon, Chicken
Healthy Cravings Toppers Real Chicken Recipe Grain-Free 8% 2% 82% 855 Chicken Broth, Chicken, Chicken Liver
Line average 8.5% 3.1% 82% 858

All figures as fed, from the guaranteed analysis on each label. Wet food is mostly water, so compare it with other wet food only. Highest in the line is marked in bold, lowest in italics.

Questions About Instinct Original

Is Instinct Original grain free?

Yes. No recipe in the line lists grain, including the Real Lamb and Real Salmon toppers and the Real Beef wet food, which do not say grain-free in their names. Every recipe except the freeze-dried Pollock Bites contains peas or lentils.

Which Instinct Original kibble has the most protein?

The Grain-Free Recipe with Real Salmon has the most protein at 37.5%, plus the least estimated starch at 21.5% and the most calories at 537 kcal per cup. The Grain-Free Recipe with Real Duck has the least at 34.5%.

Does Instinct Original make a small breed dog food?

Yes. Two wet foods are made for small breeds, Real Chicken Recipe Grain-Free and Real Beef Recipe, both with 8.5% protein and 4.5% fat. The Small Breed Grain-Free Recipe with Real Chicken kibble, at 476 kcal per cup, is marked discontinued.

All recipes

16 foods matched · newest first
DEEP DIVE

Inside The Instinct Original Range

Across 16 recipes we review

Protein runs higher than the average kibble we review (40.1% vs 30.1% on a dry matter basis).

Starch is lower than average, at 24% of the food as fed.

100% of recipes lead with a meat, fish or egg ingredient (89% across the site).

100% of recipes are grain-free.

NUTRITION

How The Range Measures Up

this range, lowest to highest its average average of all 3,215 foods we review

Protein, dry matter 40% 38% to 42%
15%site avg 30%50%
Fat, dry matter 23% 22% to 23%
5%site avg 18%30%
Starch, as fed 24% 22% to 26%
10%site avg 38%60%
Kcal per cup 509 476 to 537
250site avg 395600

Starch is our estimate from the guaranteed analysis, since no manufacturer prints it. How we work it out

INGREDIENTS

What Goes In The Bowl

Egg 63% 31%
Chicken 56% 56%
Fish 56% 35%
Beef 44% 20%
Turkey 19% 20%
Lamb 6% 14%
Duck 6% 7%

Share of recipes that list each animal protein as an ingredient, not counting oils, fats or flavorings. Useful if your dog has a food sensitivity.

Ingredients Some Owners Avoid

By-products 0% 13%
Artificial colors 0% 1%
Chemical preservatives 0% 9%
Corn 0% 15%
Wheat 0% 13%
Soy 0% 10%

These are not unsafe. They are listed because readers ask about them.

LIFE STAGE
  • All Life Stages10
BREED SIZE
  • All Breeds14
  • Small Breed3
SPECIAL DIETS
  • Grain-free (no wheat, corn, rice, barley or oats)16
RECALL HISTORY // INSTINCT

2 FDA Recalls On Record

JUL 24, 2015
SALMONELLA

Instinct® Raw Chicken Formula for dogs

FEB 15, 2013
PLASTIC PIECES

Pet food

See the recall log

NO LONGER SOLD

3 Discontinued Recipes

We keep reviews of discontinued recipes online, each with suggested replacements, because bags stay on shelves and in pantries for months.

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